Even though today we have a lot of social media like Facebook, Instagram and TikTok but you must understand that the leads or your fans on those platform doesn't belongs to you and if one day your social media account is banned due to whatever reason, you will lost of all your precious leads.
Having your own website or online store will help you to build trust with your followers and differentiate you from your competitors who doesn't have websites. Watch this video and find out what other ways you can use your websites for.